Looking at the photos again, I realized how clutter the shop is situated at and how it does not stand out from the rest of the stalls around it. So this is an area we definitely need to look into. While changing the signboard will be costly, what can be done instead is perhaps adding a mini stand board to indicate to consumers to the sushi stall.
Along the 步行街 in Fudan, there are also 2 other competing stalls. They technically sells similar products as the sushi stall. But we found out that most of the sushi are pre-made, as compare to the sushi stall, where they vow on fresh made sushi. This clearly shows a contrasting difference, and can be used to our advantage. Also in terms of shop size, clearly they are much smaller, and hence have lesser products as compared to the sushi stall.
So hopefully with all that we have in mind, we can create a blue ocean stratgey for the sushi stall!
Hi chanyip, this is replying to your post on dali's blog... thought this might reach you better.
If General Motors goes bankrupt, their are several possible options. We do not know which would occur.
a) Liquidation. This means everything gets sold off, and everyone who GM owes money gets paid off. The order of priority is very important, basically there is a legal list, which I have not seen, which says who will get paid first with the proceeds. Bondholders come pretty high up the list, shareholders come DEAD LAST. Basically, if there is 50b in cash after selling everything, and 30b owed to priority 1 creditors, 30b to bondholders, 30b to lower ranked debt... the p1 guys get 30b, 20b to bondholders, the rest get nothing. so on and so forth. In GM's case, the debt outweighs assets so much that shareholders are guaranteed to get nothing. Bondholders are hopeful that they should get around 65 cents per dollar at GM upon liquidation.
b) Structured bankruptcy. Whole thing goes to court, and court will negotiate who gets what, and government will try to get people to accept newly issued shares instead of cash... which will definitely go into prolonged discussion and stuff, and no one knows what the outcome will be.
In summary, GM is a seething pool of uncertainty, few people have any idea what the end result will be... the trouble is that no one knows for sure what the bondholder's priority in being repaid is right now, due to so much taxpayer money being injected!
Hope you found this helpful.