Ideas usually start small and as we were thinking on what area to do, we found a place close to our heart and hit on the idea to revamp the Sushi store.
Along the 国年 road, there are 2 other Sushi Stores and this is the 3rd one. They all seem to claim that they are the pioneer store along the road. However, what makes this store different in a way is that it has its own store rather than just a "push-out cart" like the other 2 competitors.
We feel that we are able to help the store and the boss to find a Blue Ocean. We feel we have the ability to change the store for the better to make it stand out against the rest of its competitors.
The market that it currently caters is for the Fudan University students, but we feel that using this store as a platform, the boss will be able to use this same concept and possibly open up other stores in other areas.
This is the start of our Sushi battle beginning 1st March where we decided to go ahead with the project and this blog will depict our progress during this 3 months to bring excitement to Sushi along 国年路.
Nicholas - 1st March 2009
Sushi battle begins...
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